pharma sfa software
Everything your pharma sales team needs, in one platform.
PharmaStudio's Pharma SFA software combines field force tracking, order booking, expense management, and AI-driven sales insights into a single platform. Built for Indian pharma companies, it connects your medical representatives in the field with your head office in real time — covering everything from doctor visits to stockist orders.
field performance
Ahmedabad West team
Expense control
Reduce travel, duplicate visits and manual claim leakage.
Reporting time saved
Move from end-of-day paperwork to digital DCRs submitted in the field.
Coverage improvement
Give managers a clearer view of planned, completed and missed calls.
features
Built around how a field call actually happens
From the morning route plan to the evening DCR, each step of an MR's day is covered — and visible to their manager as it happens.
MR Tracking Application
Monitor every medical representative's location, visits and performance from one dashboard, organized by territory and reporting hierarchy (MR/ASM/RSM).
Learn moreDCR & Tour Planning
MRs plan doctor and chemist visits in advance, then log each call as a Daily Call Report from the field — no paper registers.
Learn moreGPS & Attendance Tracking
Check-in and check-out is tagged with GPS, so managers can confirm a visit happened at the right location without waiting for an end-of-day report.
Learn moreStockist Wise Order Management
Capture chemist order stockistwise on the spot, with live product and scheme visibility, flowing straight into your back office.
Learn moreRoute Management
Sequence doctor, chemist and stockist visits geographically so MRs cover more territory with less wasted travel.
Learn moreExpense & Leave Management
Travel claims are calculated from actual GPS distance and routed for approval, alongside digital leave requests — no spreadsheets.
Learn moreScheme & Campaign Management
Launch promotional schemes and product campaigns, and track stockist/chemist uptake in real time instead of over email threads.
Learn moreAI-Powered Sales Performance
Surface performance trends, flag underperforming territories and recommend where to focus sales effort next, automatically.
Learn morehow it fits together
Plan, execute, review
Plan the territory
Managers set route plans and tour programs so every doctor and chemist is covered on a predictable cycle.
Execute from the field
MRs follow their plan, log calls, capture orders and submit DCRs from the field app as the day happens.
Review from head office
Management sees calls made, orders booked and expenses claimed against plan, without chasing the sales team for updates.
pharmastudio vs manual process
What changes when you move off spreadsheets
faq
Questions, answered
What is pharma sales force automation (SFA) software?
Pharma sales force automation software helps pharmaceutical companies manage field sales activities such as doctor and chemist calls, daily call reports (DCRs), GPS attendance, route planning, order booking and expense claims from one application.
How does pharma SFA software help medical representatives?
Pharma SFA software helps medical representatives plan their daily routes, visit doctors and chemists, record call details, submit DCRs, book orders and manage expenses directly from their mobile device.
How can pharmaceutical companies track medical representative field visits?
Pharmaceutical companies can track field visits using GPS-enabled attendance and check-ins. Each visit can be associated with a location and timestamp, allowing managers to verify field activity without waiting for an end-of-day report.
How can pharma companies manage doctor and chemist visits?
Pharma companies can maintain a shared doctor, chemist and stockist database, create route plans and tour programs, and record visits and follow-ups through a single field sales application.
Can pharma SFA software be used for order booking?
Yes. Sales teams can capture chemist and stockist orders from the field, view product and scheme information, and send the orders directly to the back office.
How does pharma SFA software improve sales team route planning?
Managers can create monthly tour programs and daily route plans by territory. Sales representatives can then follow the planned routes while management can compare planned coverage with actual calls made.
Can medical representatives use pharma SFA software without an internet connection?
Yes. Calls, DCRs and orders can be captured offline and synchronized automatically when the device reconnects, allowing field teams to continue working in areas with weak internet connectivity.
What features should pharmaceutical companies look for in SFA software?
Key SFA capabilities include doctor and chemist management, DCRs, GPS attendance, field visit tracking, route planning, tour programs, order booking, expense management, leave management and sales activity reporting.
How can pharmaceutical companies manage sales team expenses and TA/DA claims?
Sales representatives can submit travel and daily allowance claims through the app with the relevant tour plan attached. Claims can then be routed through an approval workflow instead of being managed through spreadsheets or paper vouchers.
How can managers monitor pharmaceutical sales team activities in real time?
Managers can review field calls, GPS-verified visits, orders and expenses against planned activities, giving head office visibility into field execution without relying on manual end-of-day updates.
pharma sfa software
See your field team's day, as it happens
Walk through DCRs, GPS attendance, route plans and order booking with our team, using data relevant to your territory structure.