Launch schemes and campaigns without spreadsheet chaos
Scheme and campaign management software helps pharmaceutical companies coordinate promotional offers and product campaigns across customers and territories. PharmaStudio gives field teams access to relevant programs while managers can monitor execution and performance.
Overview
What is scheme & campaign management?
Scheme management covers promotional offers, eligibility rules and validity for products or customers. Campaign management coordinates a broader sales or marketing activity around products, territories or customer groups and tracks how the field team executes it.
How it works
How PharmaStudio's scheme & campaign management works
Create schemes and campaigns
Set up promotional programs around products, customers, territories and campaign objectives from a centralized management workflow.
Give field teams the right information
Active schemes and campaign activities can be made available to medical representatives during their customer visits and order-booking activities.
Measure field execution
Review customer coverage, scheme activity and campaign performance by product, representative and territory.
Benefits for pharma sales teams
What your sales team can achieve
- Keep current promotional schemes organized in one system
- Reduce errors caused by outdated spreadsheet information
- Give MRs clearer scheme information during customer visits
- Track promotional activity across territories
- Compare campaign execution across sales teams
- Use field activity and sales data to review campaign outcomes
See it in action
Scheme & Campaign Management inside PharmaStudio
Want to see your workflow?
See how PharmaStudio can fit your pharma sales process.
FAQ
Scheme & Campaign Management FAQ
Can different schemes run for different regions simultaneously?
Yes. Schemes can be configured around applicable products, customers and territories so different promotional programs can be managed for different regions.
How do MRs communicate scheme details to chemists?
Active scheme information can be made available to medical representatives through the field application so they can reference applicable offers during customer interactions.
Can medical representatives see active schemes while booking orders?
Yes. Active scheme information can be made available during field order booking to help representatives apply the relevant promotional rules.
Can campaign performance be compared by territory?
Yes. Campaign execution and available sales activity can be reviewed by territory, product and field representative to identify differences in performance.
Explore related SFA capabilities
Connect this workflow with other PharmaStudio capabilities to manage your pharma field sales process from one platform.